The IIHS, or Insurance Institute for Highway Safety, is one of the premier organizations rating vehicles by their safety and ability to withstand crashes and keep passengers as safe as possible. Vehicles that the IIHS classify as Top Safety Picks are the gold standard for highway safety. For this year, the only pickup truck to be given this honor is the Ram 1500. Already a consumer favorite for many reasons such as its powerful drivetrain, luxurious interior, and all-around functionality, this new award is just one of many that the popular truck has received over the years. Let’s dive deeper into what makes the Ram 1500 so deserving of this honor.
One feature that sets the Ram 1500 above the rest is the pedestrian automatic braking. The IIHS increased standards so that all top safety picks must have this feature, and Ram has risen to the challenge admirably. Now, drivers can have peace of mind that even when pedestrians act unpredictably, their vehicle can prevent any accidental impacts. Another feature, sensor collision, repeatedly alerts drivers if a crash seems imminent. Even more impressive is the fact that if the driver doesn’t respond to the alerts, the vehicle will automatically start braking to stop the crash or at least minimize crash impact. This impressive feature uses a combination of radar and camera technology to ensure that drivers are as safe as possible. Clearly, the research Ram has put in is paying off—in the vehicle to vehicle crash test scenario, this feature earned the highest possible “superior" rating from the IIHS.
Ram’s commitment to building technologically advanced vehicles is highly commendable. Previously, such features were only available on expensive luxury cars, but by adding them to trucks built for working professionals, Ram has made it so everyone can enjoy increased safety and the peace of mind that comes with it. The Ram 1500 is the complete package, combining luxury, power, and functionality along with safety, and should be on any prospective truck buyer’s shortlist.
Don’t just read about it, stop by O’Daniel Ram and experience the Ram 1500 for yourself!
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