Paramount doesn't really need to do much promotional work when it comes to the upcoming Anchorman 2: The Legend Continues. After all, people have been talking about it since the credits began to roll on the original. But this is Hollywood we're dealing with, so when in Rome.
Yep, the studio is pulling out all the stops to talk this film up, including aligning Ron Burgundy with the 2014 Dodge Durango. Fine with our Fort Wayne, IN staff! Hey, it isn't every day that two of your favorites appear in one commercial. And the more we thought about it, the more sense it made.
You wouldn't find Ron driving around in a compact, or even a sedan. He reigns supreme across the airways and he craves an SUV that is more than the rest. Josh Greenstein, CMO of Paramount Pictures put it best when he said, "Ron Burgundy as the new Dodge Durango spokesperson brings together two iconic American legends."1
Legendary indeed, Josh. The Durango will get you up to 360-hp and boasts a maximum towing capacity of 7,400 lbs. That being said, it's not all about the brawn. With seven passenger seating and available leather interior, the SUV can also be very accommodating. You might even activate the heated front seats, kick back, and enjoy a little jazz flute on your Uconnect ® infotainment system. No matter what the temperature, heated seats are never a bad choice.
Spots will be appearing on TV and you can find even more on the internet. For more information about the latest addition to the new Dodge lineup, stop into O'Daniel Chrysler Dodge Jeep Ram and we can give you all the news.
Source: 1 http://media.chrysler.com/newsrelease.do;jsessionid=08D96A20D585933D1A0BE137C9CDAD50?&id=14941&mid=1