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On March 18, 2020, Ram unveiled its 2020 Ram 1500 Laramie Southwest Edition, a brand-new truck that showcases the best of luxury, technology, and performance. This vehicle is available exclusively in Texas and neighboring states. Ram recognizes that this geographic area contains its largest number of buyers, and the company is responding with its undivided attention through this specialized gift.

America’s Southwest region has been the hub of the truck industry for 20 years and counting. Ram was the first to manufacture and offer a Texas-exclusive model, the Lone Star edition. This has continued to be the most popular truck in Texas, and Ram is offering this same level of attention and care with its high-performing new Ram Laramie Southwest Edition.

What makes this exclusive truck so special? The outside body of the truck presents simplicity and sophistication with body-colored bumpers, mirrors, and grille surround. Power side steps show the truck’s sheer capability as they fold out of the way when the truck is parked or underway. With subtle chrome highlights, including tow hooks, grille inserts, bodyside moldings, and polished 20-inch wheels, these design accents will make your drive even more beautiful.

From a technology standpoint, Ram has maximized the number of features it offers in this special Southwest Edition. The Uconnect 4C the infotainment system and 12-inch touchscreen will connect you to your vehicle in ways you have only dreamed of. It delivers power in several aspects: connectivity, entertainment, Navigation, and communication features are just a few. To further your enjoyment, the dual-pane panoramic sunroof lets you feel the warm summer breeze whenever you want. In addition to connectivity and enjoyment, the Laramie Southwest Edition does not skimp on its safety-based additions. To name a few, automatic high beam headlights, Bling-spot Monitoring with Rear CrossPath detection, ParkSense Front and Rear Park-Assist with Stop, remote tailgate release, and rain-sensing windshield wipers. You will feel nothing but ease as this truck will take care of any potential problems on the road before you even encounter them.

Available in all powertrain options, Quad and Crew Cab body configurations and 5 ft.-7 in. (Crew only) or 6 ft.-4 in. bed length options, Ram is presenting a plethora of possibilities so that you can make your Laramie Southwest Edition as personalized as possible. 

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